Install Google Tag Manager and track leads

In this article

Before you start

• Your business is on the Growth plan. On other plans the box shows a Growth plan chip and Upgrade to unlock.
• You have a Google Tag Manager account and a web container. Its ID looks like GTM- followed by letters and numbers.
• The form is on your website already. See Add BizBaby forms to any website.

Which forms can be tracked

Form	Where the box is	Button IDs
Request Estimate	gear icon → Integrations → Request Estimate → Get code	job_request_step_1_v1: the customer filled in job details and date and confirmed the total. job_request_step_2_v1: the customer filled in address, phone and email and sent the request.
Book Appointment	gear icon → Integrations → Book Appointment → Get code	appointment_step_1_v1: picked the details and date. appointment_step_2_v1: filled in address, phone and email. appointment_step_3_v1: entered card details, only for services that need payment.
Contact Form	gear icon → Integrations → Contact Form → Get code	contact_v1: the customer sent a message.
Quick Request	gear icon → Integrations → Quick Request → Get code	contact_v1: the customer sent a request. Quick Request uses the same tag as the Contact Form.

The same container also loads on your hosted Dedicated request page and Dedicated booking page, and the same button IDs mark the same stages. The hosted booking page adds a Review step after the address, so there appointment_step_2_v1 means the customer reached Review, not that they booked. The final Book my visit button has the ID appointment_review_submit. Customer Login has no tracking box.

1. Add your container

1. Open the form's code page, as in the table above.
2. Scroll to Google Tag Manager.
3. Paste your Google Tag Manager code, or just the container ID, such as GTM-AB12CD3.
4. Click Save script. "Successfully saved!" shows next to the button.

BizBaby keeps only the container ID from what you paste, and loads it inside the form. Each form has its own box, so add your container on every form you want to track. Quick Request uses the same tag as the Contact Form: saving it on either page sets it for both.

2. Set up triggers in Google Tag Manager

In Google Tag Manager, create a trigger for each button you want to count, using the button ID from the list without the # sign. A click trigger on Click ID equals job_request_step_2_v1 is a common way to count sent estimate requests. Attach the trigger to your Google Ads conversion or Google Analytics event tag, then publish the container in Google Tag Manager.

To count…	Use the button
Sent estimate requests	job_request_step_2_v1
Bookings without payment	appointment_step_2_v1 on your website, appointment_review_submit on the hosted booking page
Bookings with payment	appointment_step_3_v1
Contact messages and quick requests	contact_v1
People who started	job_request_step_1_v1 or appointment_step_1_v1

A click trigger counts the click itself. If a customer clicks and then sees a message such as a missing field, that click still counts.

Change or remove the container

Open the form's code page, replace or delete what's in the Google Tag Manager box and click Save script. If the box holds nothing that looks like a container ID, BizBaby saves it empty and loads no container.

Common problems

• "Successfully saved!" but nothing reaches Google. The box needs a Google Tag Manager ID that starts with GTM-. A Google Analytics ID (starting with G-) or a Google Ads tag on its own isn't kept. Add those tags inside your Google Tag Manager container instead. Also check the container is published in Google Tag Manager.
• "Saving error!" The save didn't go through. Reload the page and click Save script again.
• The tags on your own website don't see form clicks. That's expected: the form runs in its own frame. Put the container in BizBaby's box as above.
• Tracking stopped after a plan change. The container loads only while your business is on the Growth plan.

Related

• Add BizBaby forms to any website
• Online booking: what customers can book
• Reports and analytics